Coach Joe North

Joe North is recognized for nearly forty years of coaching basketball at the middle and high school level in West Tennessee.

North graduated from Ramer High School in 1969, where he played for legendary coach, Marvin Williams. Over his four years, North scored over 1,300 points and had an overall record of 102-23, earning All-State honors. Over his career, North coached over a thousand games, garnering an 853-289 overall record (462-151 high school boys, 182-69 high school girls, 103-39 middle school boys, 106-30 middle school girls). North is a twelve-time District Coach of the Year and four-time Jackson Sun West Tennessee Coach of the Year. He was also voted as the Coca Cola Referees Coach of the Year twice.

At the high school level, North had coaching stints at Bells, Bolivar Central, Crockett County, Adamsville, Dyersburg, North Side, and Trinity. He also coached middle school basketball at Michie, Adamsville, and USJ.

Most notably, North prides himself in helping over fifty of his players pursue college ball, and he inspired twenty-four of his former players to become coaches at various levels, including current USJ head coach Tony Shutes and Sacred Heart of Jesus head coach Nick Beauregard.

North currently lives in Jackson and enjoys volunteering for various local teams.


Convictions of an Old Coach is a book about basketball.

It’s also much more.

It’s about heart and soul.

It’s about the will to achieve.

It’s about the game of life.

In this collection of anecdotes, Coach Joe North passes the ball and the wisdom from his storied forty-year career to athletes and fellow coaches alike. Learn the tools it takes to win on the court and off, as this devoted teacher reflects on a lifetime spent cultivating skills and character in young people. Players with bad attitudes, teams with rogue players, parents with agendas (and bribes), principals with more heart than funds.

Coach Joe may not know it all, but he’s seen it all. He hopes that sharing his playbook may help young coaches, so that he may continue coaching the next generation from the sidelines.

You can get it thru PayPal by sending it to The price is $20 which includes shipping.

It is also found on Amazon.